QSC launches new advertising campaign
Cologne, 21 June 2002 - As part of an intensified sales and marketing drive, Cologne-based QSC AG, a provider of professional DSL services, has launched a new long-term advertising and marketing campaign. The campaign initially includes advertisements in business and IT magazines and newspapers, citylight signs on roads into and out of Cologne and Frankfurt, as well as heightened presence in various online media.
QSC is positioning itself here as a competent DSL service provider above all for the business sector. "These promotion activities are targeted primarily at those companies who want to give more quality, speed and efficiency to their business operations with the help of broadband DSL communication", says Monika Görgens, QSC Marketing Director. "QSC helps its customers to optimise their own customer relationships".
Over the next months, four initial themes will be communicated under the banner of "Good customer connections". An oversized hand that "networks" business customers with a broadband cable will be a common visual element in all advertising. The respective settings - golf course, airport, railway station and multi-storey car park - provide humorous references to the advantages of DSL technology. Further details on the product assortment can be obtained at the www.quality-dsl.de website or by calling the telephone hotline on 0800-10040 60.
FCB, Frankfurt, is responsible for campaign design, Crossmedia, Düsseldorf, for media planning and Godz, Cologne, for implementing the online advertising.
Image material on the campaign can be obtained from the Press department at QSC.
QSC AG (QSC), a Cologne-based alternative DSL provider in Germany, offers broadband leased-line connections and innovative services of the highest quality to business and residential customers over normal telephone lines. The company's broadband network infrastructure now covers more than 40 of the largest cities in Germany, thus reaching a quarter of the entire population. QSC currently employs a workforce of 300.
Tel.: +49 (0)221/6698-235
Fax: +49 (0)221/6698-289